We are jump-starting a series of mini-essays on our blog about the designers Ella's carries. It begins with California favorite JWLA, a division of Johnny Was that was an "experiment" in 2004 - to create fun, casual T-shirts accented by stunning embroidery. Victor Tanisaka and Biya Rumar both designed this delightful line of tees, chiffon blouses, knit tunics and hoodie dresses, believing that, at the time, the market was craving "newness". Tanisaka graduated from the Fashion Industry of Design and Merchandising in 1988; 20 years later, JWLA is his favorite creation. Fiercely successful and sold world-wide to the finest stores and boutiques, including Fred Segal in Los Angeles and the Galleries Lafayette in Paris, Tanisaka has said that while the line is funky, fun and chic, it is worn by women of all ages and seen on celebrities such as Janet Jackson. Interlaced and linking the eight divisions of Johnny Was are free spirited, eye-catching embroidered details of birds and flowers, particularly shining in the hoodie dresses we carry here at Ella's Boutique. Each piece by JWLA is a work of art, the tenets of which are versatility, beauty in the details, and comfort!
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